Grammy-winning rapper Eminem's The Marshall Mathers LP 2 is expected to lose its place atop the sales chart next week with stiff competition from pop boy band One Direction.
Despite sales projections up to nearly 200,000, Em's solo album stands no chance to One Direction's monster estimates.
YOUR BLACK FRIDAY TOP 15 (PLUS 3): Doing projections on Black Friday is like a blind man playing darts with his back to the board--things can land anywhere. Eminem, Katy Perry, Lady Gaga, and Justin Timberlake, among others, are all on sale for $7 at Walmart and Target. Meanwhile, Amazon and Google are waging an online battle, with digital albums as low as $1.99, including Avicii, Ariana Grande, Fall Out Boy and Kanye West. This makes things a little difficult to pin down. One thing's for certain, though: One Direction will debut at #1. Here's how it looks going into Black Friday. *One Direction (SYCO/Columbia) 550-575k Eminem (Shady/Aftermath/Interscope) 180-190k Katy Perry (Capitol) 130-140k (HITS Daily Double)
According to reports, Slim Shady's new LP pushed out 120,000 copies in its third week and topped the charts a few days ago.
Eminem's "The Marshall Mathers LP 2" returns to the No. 1 slot on the Billboard 200, shifting 120,000 copies in its third week (down 43%), according to Nielsen SoundScan. It's the second week at the top for the set, which stepped aside last week to letLady Gaga's "ARTPOP" open atop the list. This week, "ARTPOP" moves to No. 8 with 46,000 (down 82%). It's the third No. 1 debut this year to decline by 80% in its second frame, following Justin Timberlake's "The 20/20 Experience" (2 of 2) (down 80.1%) and Kanye West's "Yeezus" (down 80.3%). It's become more common to see No. 1 debuts dip by more than 75% in their second week, as increased focus is placed on first-week sales and pre-orders. (Billboard)
Em's new LP recently reached platinum status after only two weeks in stores.
Eminem's new album The Marshall Mathers LP 2 has achieved certified platinum status just two weeks after its release, according to Billboard. The 40-year-old secured 792k sales in its debut week, which made the climb to 1 million records sold relatively easy this week. The MMLP2 track "Berzerk" snagged platinum honors back in October and "The Monster" featuring Rihanna looks to be headed to similar success. The duo previously hit 11-times platinum status with their track "Love the Way You Lie." Despite posting the second-highest first week sales of 2013, Em's album was knocked out of the top spot this week by Lady Gaga's new release, ARTPOP. (Design N Trend)
A few years ago, Em downplayed the importance of selling millions of albums.
"I don't think I've actually stopped to think about it," Eminem said referencing being named artist of the decade. "I never thought that my life would amount to this. But to be able to sit back and digest it is so strange to me, because I still feel so regular. I don't understand what people think the big deal is about me. It's a very strange relationship that I have with fame...Honestly, as long as people enjoy the music, that means the most to me. I could sell 80 million records in the first week, and if my peers or fans of real hip-hop didn't like it, it really wouldn't mean anything." (Rap Radar)
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