The Neptunes' Pharrell Williams is nowhere close to giving up on his now-infamous oversized Grammys Awards hat and has decided to don it in public once again.

While details are slim, reports claim Skateboard P rocked the head candy during a photo shoot this week.

It was all the buzz at the Grammys on Sunday. And now Pharrell Williams is making his gigantic brown mountain hat his trademark fashion statement. The 40-year-old once again wore his infamous headpiece while on a photo shoot in L.A. on Wednesday. This time Pharrell paired his large fedora with a grey sweatshirt from his clothing line Billionaire Boy's Club - only this one said Billionaire Girls Club - a couple of gold chains, jeans and a pair of rugged boots. The singer made the look appear quite natural as he talked with various people on the set of the photo shoot. (Daily Mail UK)

The unexpected, hilarious must-see music video has started to make its rounds online.

Even after adding to his Grammy collection this past Sunday, it's nice to see Pharrell doesn't take himself too seriously. Joining the entire Internet (including a sandwich chain) in poking fun at his Vivienne Westwood hat, Skateboard P's iamOTHER company has reworked part of his viral "Happy" video to feature his Arby's/Smokey the Bear/Canadian Mountain Police headpiece. The result? "Hatty." (Miss Info TV)

According to reports, there is now massive interest by consumers to purchase the hat.

After the hat was identified as an item from Vivienne Westwood's 1982 collection, the website for her World's End shop (where it is exclusively sold) crashed due to high traffic, a rep for the brand said. (It's now back online.) A sales representative at the Vivienne Westwood boutique in West Hollywood, the brand's only free-standing store in the States, tells the Cut that there have been "plenty of people inquiring about how they can order it" since Sunday, and too many phone calls to count. (NY Mag)

If all goes accordingly, a select amount of the hats will be made available next month for just under $200.

Because of the demand, the brand representative says, Westwood has chosen to stock the hat in the L.A. boutique -- as originally reported by the Los Angeles Times. A limited-edition run of the hat will be sold there beginning in mid-February; the hats will be sold in black and brown for $180, and can apparently be pre-ordered now by calling the boutique. (NY Mag)

With jabs thrown at him over donning an oversized brown hat, Pharrell jumped into the action via his Twitter page this week.

It's the first time Smokey Bear's ever added fuel to a fire -- telling TMZ, he couldn't be more amped that Pharrell ripped off his famous hat last night at the Grammys ... which is more than we can say for Arby's. If you didn't watch the Grammy Awards last night, you probably still saw Pharrell's insane Smokey Bear styled hat somewhere on the horizon ... and it caused a FIRESTORM on the Internet. Obviously we didn't speak directly to Smokey Bear -- he's way too busy fighting fires -- but his rep tells us, they're ecstatic ... Pharrell's hat "is proof that Smokey is as relevant an icon today as he was 70 years ago." Even Arby's got in on the action ... tweeting, "Hey @Pharrell, can we have our hat back?" Pharrell tweeted back, "Y'all tryna start a roast beef?" (TMZ)

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