Maybach Music Group leader Rick Ross is showing the world he's more than a rapper these days by announcing a new partnership with herbal electronic cigarette company mCig.
According to reports, Ricky Rozay is now a part of the mCig familyby becoming its brand ambassador.
"mCig, Inc. (OTCQB:MCIG) is pleased to announce its third and most exciting brand ambassador: William Leonard Roberts II AKA "Rick Ross". Heralded as one of music's biggest and most influential marketers, his alignment with mCig promises to introduce the brand to his millions of fans worldwide." (Press Release)
Ross also issued a statement to confirm the unexpected power move.
"I take pride in dealing with only the best, which is why the mCig collaboration makes the most sense for me and my brand. I've been using the mCig for several months and most definitely enjoy the smoking experience. Thanks to my Crossfit workout regimen, I'm also the healthiest I've ever been and none of that is compromised by using the mCig. The mCig gives me the cleanest experience possible, and as an avid smoker, that's what I depend on. It's sleek, small and affordable, making it accessible to all of my fans." (Statement)
Outside of the venture, the Miami native had made headlines recently for losing weight.
The hip-hop star has been losing weight gradually since last year and has dropped an estimated 100 pounds at least, according to reports. Ross, who has continuously touted Reebok's CrossFit program when asked about his slimmer figure, and his rep have not confirmed an actual number. Fans started to notice Ross' weight loss last fall (pictured above, left, Ross performs in Miami on Nov. 23, 2013). He appeared slimmer than ever at Hot 107.9 FM's Birthday Bash 19 in Atlanta on June 14 (pictured above, right). (E! Online)
A few weeks ago, Ross said he had relied on a personal trainer and a gym routine to lose weight.
"I ain't really keeping up with the amount of weight," Ross said when asked how much weight he has lost. "I just wanted to get into better shape, put myself in a better position. I still eat the way I want to eat. I just go to the gym now. I do this sh*t called CrossFit. I call it RossFit. It's called RossFit now. If y'all see this, hashtag RossFit. ... Reebok had introduced me to a trainer and what he turned me onto was, let's say for instance, if you're on a treadmill and you did that sh*t for 30 minutes, you burning calories but you could be doing something that's burning calories and building muscles at the same time." ("Tim Westwood TV")
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