Three 6 Mafia's Juicy J has clarified his reason for altering the duo's music from typical hip-hop to a more universal sound with more pop and rock tracks.
According to J, moving past rap has allowed them to gain a larger following.
"We've done a few changes, we did a few changes because times change, people's ears change. 'Lolli Lolli,' that was really different for us but it sold over 2,000,000 digital downloads, it actually put us on an international level, we've been doing stuff overseas, we've been to Germany twice, we've been to Italy, Japan, Taiwan, Canada, we got a lot of other shows coming up overseas," J explained in an interview. "It put us on an international level but we still got our underground stuff, our underground CDs for our fan base, so it's really like we expanded. And we look at it like, it's like we get a check from the underground and get a check form the mainstream and the pop side to as well, we just trying to get money across the board." (Hip Hop Wired)
J recently said looking past hip-hop has helped them stay relevant.
"Yeah, man, I feel you've got to keep your head in everything," J explained in an interview. "You've got to do a little bit of this and a little bit of that. A hundred checks are better than one check. If you look in the mailbox and you have five or six checks in there, that looks delicious! If you look in there and you've only got one, that's cool, but I'm [also] trying to get money from everywhere across the board -- the movie money, the independent game, etc. We're trying to get it all! You've got to keep your ear to the street! Three 6 Mafia can do all different kinds of music and make it sound good. That's all that matters! We can accomplish anything we put our minds to." (Artist Direct)
Jay-Z recently described his willingness to sacrifice having a 12th number one album in order to make an experimental project.
"I've always said I believe in good music and bad music...I like music. The second Blueprint, the reason it was all over the place is because I like music so much. You have tracks with Lenny Kravitz then Sean Paul. Dr. Dre. It's all over the place because of my taste in music. I like music. My next album, which I'm working on now -- that's exclusive, no one knows that -- is gonna be the album that really -- it's not gonna be a number one album. That's where I'm at right now. I wanna make the most experimental album I ever made. But let's not deal with that now; I want to deal with The Blueprint 3." (MTV)
Cash Money Records' Baby also touched on Lil Wayne's ability to become successful in other genres of music.
"We still feel like we got a long way to go man," Baby said in an interview. "His music and his heights are unlimited. We do pop, rock, rap, everything, so when you catering to our nationalities, our songs, it's not gonna be just one urban record. You gotta do pop records, cross over records...They think [Rebirth] is rock, but it got a little heavy metal to it. He still Wayne, he still doing his thing on that motherf*cker..." (New Lil Wayne)